Automatically Increase Conversion Rates
If you need to increase website conversion rates then you need to begin trying out different copy because your copy will have the greatest impact on your overall profits. Powerful, channelled copywriting that actively promotes your products or services clearly and tackles all the classic objections will beat badly written, slack, unfocused and badly presented copy.
But the process of copy testing is not quite as simple as it ought to be. And this is an implementation barrier. Ask nearly any internet marketer about the value of copy testing and they’ll tell you it is absolutely key. But few of these people actually actually get round to doing it themselves.
Why?
Simply because it is hard. However, there’s some new technology about now called Darwinian HTML which does copy testing for you automatically. Better than that, it actively reacts to the outcome of tests in such a way that your website evolves to get better and better at converting as time progresses. The way that evolving, or Darwinian HTML, works is via a clever feedback mechanism. Every time some copy is displayed it either results in a conversion or it doesn’t. If you get a conversion, then the copy that was displayed essentially gets a vote of confidence. Conversely, if copy fails to get a conversion it gets a negative vote.
Over time some copy will clearly outperform other copy and a feedback system ensures that, as data comes in, the most powerful copy gets displayed more and more which results in your HTML evolving to become fitter as a conversion engine.
The commercial value of increasing web conversion rates is massive and you can actually find a punchy little course about it on the website ReallySimpleTesting.com. Personally I think that one of the most intriguing things you can learn on that site is how tiny changes in website conversion rates at various stages in the purchase funnel can make a huge difference to your profitability.
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